Quite simply, B2 Group creates customers for our clients in such a way that reduces risk and increases return on investment (ROI). We are the UK’s major player working in the UK SME market, delivering lead generation and customer creation for blue chip product and service providers.

99% of businesses in the UK have fewer than 250 employees. Known as ‘Small & Medium sized Enterprises’, the vast majority of these SMEs actually have fewer than 50 employees. These businesses are so diverse in size, geography and type that it has traditionally been very difficult to communicate with the sector effectively.

B2 Group is an innovative business-to-business marketing company that is able to successfully complete that challenge on behalf of its corporate customers in contrast with existing B2B data suppliers, whose commoditised offerings do not provide economical access.

B2 Group is the first major data owner to actively restrict access to its database in order to better sustain responsiveness and prevent the typical performance deterioration which plagues traditional list owners and marketeers.

Instead, B2 manufactures and delivers realtime 'ready to purchase' customers for a small number of sector exclusive, noncompeting clients. We work with our clients to identify which element of the customer acquisition pyramid best integrates in to their own customer acquisition strategy. We then deliver anything from volume lead generation via our unique SME CENSUS program to more specific lead qualification and customer creation through sales conversion via our own in-house UK based contact centre.

This unique direct marketing offering de-risks prospecting for our clients delivering increased customer numbers, more cost effectively.

Innovative lead generation and customer creation is core to B2’s offering.